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… capture higher premiums and raise the value of our exports. In the US alone, retail sales of labelled fresh grass-fed beef including domestic and imports reached US$272 million in 2016, up from US$17 million in 2012. Sales are doubling … continuing to improve its environmental performance, which is important to ensure a prosperous future for sheep and beef farmers. Agriculture has an environmental impact and we are working to minimise this. We’ve made tremendous headway as the carbon emissions from sheep and beef farming are actually 19 percent lower than 1990 levels. Latest B+LNZ research also shows that we have 24% of NZ’s …