B+LNZ is continuing its support for New Zealand athletes by partnering with Sky’s broadcast of the Women’s Rugby World Cup, which kicks off 22 August.
As part of this campaign, B+LNZ branding will feature across promotional and broadcast material throughout the tournament.
Rowena Hume, B+LNZ’s GM Communications, Policy & Advocacy says the ‘How Good’ campaign builds on the success of previous initiatives like the partnership with the New Zealand Olympic Team in 2024.
“With the country backing the team, we’re putting New Zealand beef and lamb front and centre – reinforcing the value of the nutritious, high-quality food grown on our farms. It’s another opportunity to show urban New Zealanders how the meat we produce fuels top-level sport and everyday life.”
Just like last year’s Olympic highlights, B+LNZ will be sharing key moments from New Zealand’s matches in short video clips, distributed via Sky and B+LNZ social media channels. These clips connect red meat with high performance and national pride.
The TV ads will run alongside digital ads across the NZ Herald and Stuff websites. Stacey Waaka also recently spoke with Jamie Mackay on The Country – listen here.
Stacey Waaka’s story from the farm
Last week, Sky visited Stacey Waaka at her lifestyle block in the Bay of Plenty to film a segment for the World Cup coverage. Stacey recently bought five calves, and the shoot captured her day-to-day life – feeding stock, cooking meals, and spending time with her family.
The aim is to show that beef and lamb aren’t just about performance on the field, they’re part of everyday life for Stacey and her whānau. Keep a lookout for the video on B+LNZ’s social media channels.
This work is part of B+LNZ Inc’s broader efforts to promote red meat consumption in New Zealand. We will keep you updated as the campaign rolls out.