B+LNZ works to ensure our farmers receive increased value from our sustainable farming systems and natural grass-fed beef and lamb – we identify and create market opportunities, work to dismantle trade barriers and grow consumer preference for NZ beef and lamb.
B+LNZ works in areas that farmers can't individually, such as having a voice with government policymakers. We advocate for and tangibly influence policy development.
B+LNZ runs its own high-profile awards that celebrate the people, innovation, technologies and management systems that make New Zealand’s grass-based red meat industry world-leading. We are also involved in other important and prestigious awards that celebrate the best of our sector.
B+LNZ invests in and supports growing, training and retaining people in our sector. We do this by collaborating with others to extend our reach and make a greater impact.
This section contains information on programmes that are no longer active. If there's a programme you want to know more about and it's not included, email us.