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Award judging All judging is carried out by assessment of the information provided in the entry/nomination form. There is no on-farm or in-person judging, so it important to write to the award criteria and include as much detail as possible in the entry/nomination form. If applicable, we also encourage you to submit supporting data. Please ensure to notify your nominee that you have put them forward for an award.  A follow up call will be made with all  nominated  entrants to validate and get …

… New Zealand’s country of origin beef and lamb marketing programme Taste Pure Nature was developed by B+LNZ and is now led by red meat processors and exporters.  … Market Development programme and launched in 2019.   It promoted the sustainability of New Zealand grass-fed beef and lamb to target groups of international consumers.  Activity was undertaken in partnership with meat companies to raise … power of our farmers’ story and the impact that can be achieved through targeted investment in global markets.  In June 2024 it was announced that red meat processors and exporters would build on the strong foundation and assume …