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… Making sure that our farmers are getting the best value they can for their beef and lamb is not just about maintaining the status quo in our current markets – it’s also about using market innovation to carve out new ‘slices of the pie’. We want to enable innovation that is transformational to the New Zealand red meat sector in … farmers work in partnership, underscored by transparency of market opportunities and what is required behind the farm gate in order to seize these opportunities. Staying ahead of trends We want to lead the red meat sector in understanding …

… comprehensive nutrition data for 23 beef and 25 lamb cuts and offal items in our interactive nutrition guide. … Read the guide Download the nutrition guid e (PDF 5 MB). About the guide The guide provides the amount of more than 30 key nutrients for each beef and lamb cut per 100g of the: raw …