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New Zealand’s country of origin beef and lamb marketing programme Taste Pure Nature was developed by B+LNZ and is now led by red meat processors and exporters.  … About Taste Pure Nature   Taste Pure Nature was developed in partnership with meat processors and farmers as part of B+LNZ’s Market Development programme and launched in 2019.   It promoted the sustainability of New Zealand grass-fed beef and lamb to target groups of international consumers.  Activity was undertaken in partnership …

You’ll have heard the mantra ‘95% of worms on your farm are on pasture’. Learn about the drivers of worm challenge on your pastures so you can reduce worm intake by susceptible stock.  … Where do the larvae live?  The vast majority of your total worm population (85 to 95%!) lives on pasture – as L3 larvae. The rest are: In the soil – a few larvae and eggs. In dung pats – eggs and developing larvae. Inside your animals – as juvenile worms, adults and eggs. Think of your farm as a worm iceberg. …

B+LNZ runs its own high-profile awards that celebrate the people, innovation, technologies and management systems that make New Zealand’s grass-based red meat industry world-leading. We are also involved in other important and prestigious awards that celebrate the best of our sector.  … …