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… country of origin beef and lamb marketing programme Taste Pure Nature was developed by B+LNZ and is now led by red meat processors and exporters.  … About Taste Pure Nature   Taste Pure Nature was developed in partnership with meat processors and farmers as part of B+LNZ’s Market Development programme and launched in 2019.   It promoted the … and the impact that can be achieved through targeted investment in global markets.  In June 2024 it was announced that red meat processors and exporters would build on the strong foundation and assume responsibility for advancing the Taste …