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… stacks up on key criteria. … There’s growing public concern about how food is produced, and the environmental impact of red meat has been highlighted in a number of international reports. However, the international research doesn’t reflect New … Association, we developed the Making Meat Better website to cut through the misinformation and debunk the myths about red meat. The ‘Making Meat Better’ name makes a statement that the way we produce beef and lamb in New Zealand is already …