The red meat sector is a cornerstone of Aotearoa New Zealand. Beef + Lamb New Zealand (B+LNZ) and Meat Industry Association (MIA) have just released new research that offers a robust, evidence-based assessment of the economic and social contribution of the sector, including production, processing and exporting.
It is the first full measure of the sector’s economic and social contribution since 2020.
Project Lead Connor McIndoe from Business and Economic Research (BERL) joins us to make sense of it all.