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Mental health is one of the biggest concerns facing rural New Zealand. We’ve compiled support and resources available to help you and your farming …

Taste Pure Nature continues to bring value to New Zealand and its sheep and beef farmers by promoting New Zealand’s unique and natural grass-fed farming systems that produce high quality and premium …

Since the start of the Taste Pure Nature brand marketing campaign in 2019, B+LNZ has been tracking its performance in the United States (US) and China to benchmark the campaign’s performance. Read …

The digital campaign targeted Chinese Conscious Foodie consumers across popular Chinese social media platforms to build awareness and aspiration to buy New Zealand grass-fed beef and lamb, and …

Don’t get caught with worms you can't kill is the message from Beef + Lamb New Zealand’s Wormwise programme as farmers look ahead to the management of lambs and dairy beef calves for the summer and …

B+LNZ Environment Policy Manager Heather McKay says farmer input is critical for this complex area.  “We really appreciate farmers taking the time to read up on the proposals and complete our survey. …