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- … Our Focus Groups and Farmer Innovation Groups are small, topic-driven learning groups designed to empower farmers through shared experience and expert insight. … initiative introduced into the extension programme as part of B+LNZ’s refreshed strategy. These are topic focused, and outcomes driven, providing farmers’ the opportunity to learn from other members and subject matter experts. These groups are deliberately kept small to ensure everyone gets a chance to share insights … Workshops and people-focused events …
- … In a global context the New Zealand beef and lamb sector is unique, we have an export profile like no other (more than 90 per cent of our sheepmeat and beef goes overseas), we are niche producers (we can only feed 30 million people) and our production is based on natural farming systems. … We know that competition in the meat market is strong and new competitors are emerging. This means that as a sector we need to work harder than anyone else in the world markets – we need to know our consumers better than anyone else. Gathering market intelligence and understanding our consumers As a sector gathering intelligence on the major food trends around the world, …
