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… Making sure that our farmers are getting the best value they can for their beef and lamb is not just about maintaining the status quo in our current markets – it’s also about using market innovation to … innovation that is transformational to the New Zealand red meat sector in terms of profitability, sustainability, and confidence. … What is market innovation? Market innovation is the improvement of the mix of target markets and of the way in which these are served. It includes new markets and new distribution processes in foreign and local …

… that 24 per cent of New Zealand’s native vegetation (approximately 2.8 million hectares) is estimated to be on sheep and beef farms. This is the largest amount of native vegetation present outside of public conservation land. … Download the summary report:  Native Vegetation on Sheep and Beef Farms (PDF, 2 MB) Download the full report:  Desk-top Assessment of Native Vegetation on New Zealand Sheep and Beef Farms (PDF, 3.5 MB) The report has also uncovered that 17 per cent of all New Zealand’s native forest is …

… farmers can capitalize on increased feed availability while simultaneously protecting their soil from erosion and nutrient loss during the winter months.  Benefits to farmers Increased feed production : Seeding ryegrass earlier, … times, potentially yielding 4 to 5 tonnes of dry matter per hectare compared to just 1 tonne when seeded later.  Soil health & environmental impact : Growing a cover crop during winter adds organic matter, enhancing soil nutrients and humus. It also acts as a protective layer, reducing soil erosion during the winter months.  Economic advantage : By …