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The aim of this project was to evaluate different ways of communication for their reach, impact and associated behaviour change. Parasite management is important for every livestock farmer and this topic was used to help evaluate five different communication methods.  … The project used: analytics to assess the reach of the material models to predict the impact of this parasite campaign online surveys taken by participants immediately after viewing the material online surveys taken by …

Ballance Science & Research Award winner:   Lincoln University Dryland Pastures Research Group Finalists: • AgResearch Parasite Team • Strategic Winter Grazing Research Team … Datamars Livestock Technology Award winner:   Farmax Ltd Finalists: • Knode • Silver Fern Farms – Calf Booking App … Gallagher Innovative Farming Award winner:    Maatua Hou Ltd Finalists: • Mt Linton Station • Sam & Sarah Jonston … Silver Fern farms Market Leader Award:   Coastal Lamb Ltd Finalists: • Middlehurst …