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… and beef goes overseas), we are niche producers (we can only feed 30 million people) and our production is based on natural farming systems. … than anyone else. Gathering market intelligence and understanding our consumers As a sector  gathering intelligence on the major food trends around the world,  understanding the market segments that are growing and what type of consumer … and turn these forces into market growth opportunities. Further reading Shaping the Future of the Red Meat Sector Report …