Search results

… With around 90 percent of beef and 95 percent of sheepmeat exported, market access is crucial to our sector’s profitability.   We do this by maintaining and protecting current market access, improving this access, and unlocking new market potential.   The Trade Team works closely with counterparts at the Meat Industry Association and the New Zealand …

… Taste Pure Nature   Taste Pure Nature was developed in partnership with meat processors and farmers as part of B+LNZ’s Market Development programme and launched in 2019.   It promoted the sustainability of New Zealand grass-fed beef and lamb … in Shanghai, China, including Hema Fresh's new high-end 'black label' Premier store.  The creation of a new channel-to-market and branded activation to drive the trial of New Zealand grass-fed beef and lamb in Shanghai by developing …