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… programme and launched in 2019.   It promoted the sustainability of New Zealand grass-fed beef and lamb to target groups of international consumers.  Activity was undertaken in partnership with meat companies to raise awareness and …

Ill thrift - identifying the causes and measuring their effects …

… number of global markets, and there is low consumer awareness of New Zealand’s natural farming systems. That’s why the action that B+LNZ and the sector has taken to develop and activate the global origin brand and red meat story and develop …

… and manaakitanga, so partnerships are critical.    We use our networks and expertise to work with key Māori farming groups across Aotearoa.    … Māori partnerships …