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… Making sure that our farmers are getting the best value they can for their beef and lamb is not just about maintaining the status quo in our current markets – it’s also about using market innovation to … innovation that is transformational to the New Zealand red meat sector in terms of profitability, sustainability, and confidence. … What is market innovation? Market innovation is the improvement of the mix of target markets and of the way in which these are served. It includes new markets and new distribution processes in foreign and local …

… In a global context the New Zealand beef and lamb sector is unique, we have an export profile like no other (more than 90 per cent of our sheepmeat and beef goes overseas), we are niche producers (we can only feed 30 million people) and our production is based on natural farming systems. … We know that competition in the meat market is strong and new …

… Additional freshwater consultations – low-slope map changes, freshwater farm plans, intensive winter grazing changes, and wetlands. This page contains information about consultations, announced by the Government in July and August 2021, as part of the Essential Freshwater work programme. Public feedback is being sought on a range of proposed changes and approaches. We’ll keep this page updated. … Update 12 July 2022: these submissions were all closed by October 2021. …