Pasture raised advantage

New Zealand scientists are conducting a ground-breaking research programme to explore the benefits of eating pasture-raised beef and lamb.

This study is led by Meat Industry Association Innovation Ltd (MIA Innovation) and jointly funded by Beef + Lamb New Zealand Ltd (B+LNZ), the High Value Nutrition National Science Challenge and New Zealand’s Ministry of Business, Innovation and Employment (MBIE) Research Partnership Fund.

For all the details on this project visit the website:

Timeline and investment

This is a three-year project due for completion in November 2022. B+LNZ investment is $375,500 for the duration of the study.

B+LNZ point of contact: Suzanne Keeling.