The People and Capability Farmer Reference Group (PCRG) is a critical component of Beef + Lamb New Zealand's commitment to delivering impactful and farmer-relevant solutions. Comprising 12 active farmers, the PCRG provides a vital, on-the-ground voice to our People and Capability work programme.
Their purpose
The PCRG ensures our initiatives are deeply informed by valuable farmer insights and perspectives. By actively engaging with this group, B+LNZ gains a deeper understanding of farmers' real-world needs and priorities, ensuring our programmes and resources are designed to meet specific requirements and deliver tangible benefits.
How they contribute
PCRG members play a crucial role in sense-checking proposed projects and funding by assisting with:
- Prioritising investment needs: Identifying current and future challenges in employment, training, and education.
- Assessing practicality: Sharing firsthand experience to evaluate solutions for real-world farm business contexts.
- Providing regional perspectives: Offering unique insights into regional opportunities and challenges.
- Evaluating feasibility and impact: Contributing knowledge to estimate potential impacts on productivity, profitability, and farmer wellbeing.
- Enhancing communication: Acting as connectors, translating investments into practical applications, and providing feedback from local farmer networks.
- Testing and feedback: Refining proposed projects before broader implementation.
2025 meeting dates
- 6 May 2025
- 8 July 2025
- 11 November 2025
2026 meeting dates
10 February 2026
Contact info
Want to share your insights? Reach out to your local member, extension manager or email peopleandcapability@beeflambnz.com.
Members
| Member | Region |
|---|---|
| Ben Allomes | Eastern North Island |
| Jacob Mackie | Southern South Island |
| Hayden Swann | Maori Agribusiness Rep |
| Richard Scholefield | Gisborne |
| Cory Argyle | Northern North Island |
| Paul Crick | Eastern North Island |
| Lachlan Hopkins | Western North Island |
| Leandro Xaubet | Mid Northern North Island |
| Tom Macfarlane | Central South Island |
| Georgie Murray | Northern South Island |
| Olivia Weatherburn | B+LNZ National Lead |