Join Beef + Lamb New Zealand’s (B+LNZ) Global Market & Taste Pure Nature Update on Thursday 25 June from 2–3pm.
B+LNZ is excited to bring you an update on the global market and Taste Pure Nature as part of its National Webinar Series.
The update has three focuses: the global market from a New Zealand meat exporter perspective, Taste Pure Nature in the United States presented by our marketing agency in California, and Taste Pure Nature’s launch into the Chinese market.
This is a great opportunity to hear directly from the people involved. Hear from Rick Walker, ANZCO’s General Manger of Sales & Marketing, providing us with a global perspective on beef, lamb and processed food products via their global sales network.
Then, Kari Ramsey joins us live from California to talk about Taste Pure Nature’s marketing activities in the US and what she’s seeing firsthand in their market.
This is followed by Michael Wan, B+LNZ’s Global Manager – New Zealand Red Meat Story, who has recently launched Taste Pure Nature in China. Michael will touch on the launch activities and providing us with an update on the impacts of COVID-19 in China.
B+LNZ’s General Manager Market Development Nick Beeby says it’s exciting to provide an update on the sector’s activities and demonstrate how the sector has pivoted in response to COVID-19 and the plan going forward in a post-COVID world.
This is your opportunity to hear directly from the people involved and ask your questions in a Q & A session.
The sessions and speakers
Global Red Meat Outlook
COVID-19 has severely disrupted global markets and supply chains. The red meat sector is no exception. Get a current global perspective from one of New Zealand's largest processors and hear how the industry has responded.
Presented by Rick Walker
General Manager Sales and Marketing for ANZCO.
Rick joined ANZCO in 2017 and is responsible for sales of ANZCO’s portfolio of beef, lamb and processed food products via their global sales network. Prior to joining ANZCO Rick spent 20 years in the New Zealand dairy industry in a variety of government relations, ingredient sales and key account management roles based in New Zealand, Australia, the Middle East, Europe and North America.
Taste Pure Nature in the US
Since launching Taste Pure Nature in California in March 2019 the marketing program has delivered some great results. Find out how we’ve done it and what we’ve achieved in this short time. Learn how we’re responding to COVID-19 and what you can expect over the coming months.
Presented by Kari Ramsey
Senior Vice President, Crafted Communications.
Kari Ramsey is working across consumer, tech and travel clients and managing programs for B2C and B2B brands including Beef + Lamb New Zealand, Litehouse Foods, Fresh Express and Expedia Group. Previous client work includes Air New Zealand, working closely with Tourism New Zealand and Tourism Australia to drive awareness and visitation for the regions, Downtown Santa Monica, Earth Friendly Products, Bolthouse Farms and Bundaberg Ginger Beer.
Taste Pure Nature in China
China is a market of great potential, and we’re right there. Find out how we’ve launched Taste Pure Nature and are building the brand in partnership with New Zealand exporters to take advantage of the impact of COVID-19.
Presented by Michael Wan
Global Manager – New Zealand Red Meat Story for Beef + Lamb New Zealand.
Michael Wan is an internationally experienced, commercially driven marketer. Over the past 17 years Michael has been building brands for transformational growth and held senior roles with Synlait Milk, Hawke’s Bay Tourism, New Zealand Post, Public Trust, and Cigna Insurance.