B+LNZ works to ensure our farmers receive increased value from our sustainable farming systems and natural grass-fed beef and lamb – we identify and create market opportunities, work to dismantle trade barriers and grow consumer preference for NZ beef and lamb.
B+LNZ works in areas that farmers can't individually, such as having a voice with government policymakers. We advocate for and tangibly influence policy development.
B+LNZ invests in and supports growing, training and retaining people in our sector. We do this by collaborating with others to extend our reach and make a greater impact.
Learn more about B+LNZ’s investment into growing people below.
Training our people is a high priority for us and as well as our own initiatives, we work in collaboration with other sector organisations to attract, train and retain the talent we need to drive our sector forward.