The Taste Pure Nature brand marketing team recently wrapped up their fourth influencer programme in the United States. In partnership with Atkins Ranch, First Light Farms and Silver Fern Farms, our unique New Zealand grass-fed beef and lamb story was showcased to millions of Conscious Foodie consumers.
In working with foodie social media influencers What’s Gaby Cooking, FlavCity, Plays Well With Butter, The Real Food Dietitian’s and Spoon Fork Bacon, over 15 million people (the number of people who follow these influencers across all platforms) have potentially learnt about New Zealand beef and lamb, our partner brands and been inspired to go out and buy our products.
The campaign had over 39,000 content interactions, along with over 1.4 million video views. It shows our target Conscious Food consumer is highly engaged having interacted with the content through posting likes, playing videos, commenting, or direct messaging the influencer.
The latest brand tracking results of the overall Taste Pure Nature campaign in the US show 66% of Californian Conscious Foodies intend to buy New Zealand beef, while the impact is even greater for lamb with 78% expressing the same intent.
Influencers continue to be a trusted resource for discovery, information and education on social media platforms, and beyond.
Read more about the Taste Pure Nature origin brand on the B+LNZ website.