B+LNZ works to ensure our farmers receive increased value from our sustainable farming systems and natural grass-fed beef and lamb – we identify and create market opportunities, work to dismantle trade barriers and grow consumer preference for NZ beef and lamb.
B+LNZ works in areas that farmers can't individually, such as having a voice with government policymakers. We advocate for and tangibly influence policy development.
Michael Smith and Mark Johnstone, from the Red Meat Profit Partnership, present at Beef + Lamb New Zealand's AgInnovation 2016 conference about DataLinker, eASD and Benchmarking.