B+LNZ works to ensure our farmers receive increased value from our sustainable farming systems and natural grass-fed beef and lamb – we identify and create market opportunities, work to dismantle trade barriers and grow consumer preference for NZ beef and lamb.
B+LNZ works in areas that farmers can't individually, such as having a voice with government policymakers. We advocate for and tangibly influence policy development.
Presenting at Beef + Lamb New Zealand's Environment Conference 2017, Mike Jebson discusses the role of the QEII National Trust, biodiversity and the use of legal covenants to protect land.