This session will look at the current and future opportunities for NZ red meat, supported by consumer insights and trends.
Learn about the claims vs the reality around alternative proteins, and how NZ red meat is positioned relative to consumer preferences.
- Jacqueline Rowarth (Lincoln University). Jacqueline is a reputed science advisor with a background in environmental agriculture, agronomy and soil science. Jacqueline has previously served as Chief Scientist of the Environmental Protection Authority and is currently a farmer-elected director of Dairy NZ and Ravensdown, as well as Adjunct Professor at Lincoln University.
- Danny Hailes (General Manager Livestock & Shareholder Services, Alliance Group) – Danny will join us to provide insight into what consumers value and are willing to pay a premium for, and how this translates into greater returns for farmers.
- Ryan MacArthur (On Farm Sustainability Manager, Silver Fern Farms) – Ryan will provide an overview of how Silver Fern Farms is adding value to NZ red meat through a focus on sustainability credentials via the new Net Carbon Zero Angus Beef programme.