AgInnovation 2021: Sharing our story – how we’re building Kiwi pride in the red meat sector | Beef + Lamb New Zealand

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AgInnovation 2021: Sharing our story – how we’re building Kiwi pride in the red meat sector

Did you know that on average, only a quarter of New Zealanders are familiar with the sheep and beef industry or that only half the country agrees our industry is trustworthy?

In this short and engaging presentation, Lee-Ann Marsh, Market Innovation Manager for Beef+ Lamb New Zealand will cover how the average Kiwi perceives our sector and what the industry is doing about it.

There will be opportunity to ask questions and provide your views so come along and join the korero.

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