2020 Manifesto

With the 2020 manifesto, Beef + Lamb New Zealand (B+LNZ) and the Meat Industry Association (MIA) released key documents that help tell the sector’s story.

New independent research by SG Heilbron Economic & Policy Consulting quantified the red meat sector’s significant contribution to the social, economic and environmental wellbeing of New Zealand.

The research confirmed the red meat sector is one of the largest employers in New Zealand, accounting for 92,000 jobs, or almost five percent of the fulltime workforce.  

The sector generates $12 billion in income annually, and $4.6 billion in household income – this is, on average, about $3,300 for every household in New Zealand. 

At a regional level, the extent of the red meat sector’s contribution is even more pronounced. In some regions it can account for 12 percent of fulltime employment and up to $5000 per household. 

We also released the red meat sector’s manifesto, outlining the sector’s key policy priorities. This was used to engage with political parties ahead of the election in September 2020. 

The 2020 manifesto set out the long-term policy settings that needed to be addressed for the red meat sector to lead New Zealand’s economic recovery after the COVID-19 pandemic.

Copies of the documents can be found below.