In the 2017 manifesto, Beef + Lamb New Zealand (B+LNZ) and the Meat Industry Association (MIA) sought an increase in partnership and collaboration with government and others.
It sought to increase the sector’s contribution to GDP, further the trade liberalisation agenda and collaborate on policy development to equip farmers with the right knowledge, tools and support for continuous improvement in the key focus area of the environment.
Other priority areas outlined in the manifesto included animal welfare, food safety, biosecurity, innovation, employment relations, immigration, health and safety, and training.
In order to achieve its aims the manifesto focused on engaging and collaborating with government to achieve better outcomes for the sector and New Zealand.