Informing New Zealand Beef

Beef + Lamb New Zealand Genetics is on a mission to give breeders and farmers the tools to produce great-tasting beef backed by a strong environmental story, while at the same time improving production efficiency. 

image of two cows infront of misty backdrop

The Informing New Zealand Beef (INZB) programme is a seven-year Sustainable Food & Fibre Futures partnership supported by the Ministry for Primary Industries and B+LNZ, which aims to boost the sector’s profits by $460m over the next 25 years. 

The objectives of the programme are to: 

  • develop a beef genetic evaluation system that includes traits that are important to New Zealand beef farmers and supports a sustainable beef farming industry
  • create easy-to-use tools that enable data to be efficiently collected, managed, analysed and used by farmers to make profitable decisions for their operation
  • create a new approach to extension design with the goal of increasing farmer engagement across the industry. 

The across-breed Beef Progeny Test is a key project within the INZB programme. More detail about this initiative can be found on the across-breed Beef Progeny Test page.

Access all Informing NZ Beef information and resources through the B+LNZ Knowledge Hub 

INZB involves five key projects: 

Infographic titled 'INZB Informing NZ Beef' featuring a blue cow head logo and five color-coded sections: 1) Developing New Zealand-specific indexes, 2) Data measurements and new trait development, 3) Beef Progeny Test and commercial herds, 4) Data management and genetic evaluation, and 5) Industry uptake and programme management.

INZB Programme contact: Gemma Payne, Portfolio Manager – Genetics Research Programmes.  Email: [email protected]