NZ beef and lamb fuel the fern for Paris 2024

// Industry

New Zealand's sheep and beef farmers are rallying behind the New Zealand Team as they gear up for the Paris 2024 Olympic Games.

NZ sheep and beef farmers are proud to fuel the fern

Beef + Lamb New Zealand (B+LNZ) is leveraging its partnership with the New Zealand Team to celebrate the nutritional edge New Zealand beef and lamb gives our Olympic athletes, all while fostering a sense of national pride. 

In the build up to the Games, a new TV advertisement will be aired from the start of July, featuring Olympians and highlighting that ‘to get a great finish, you need a good start’, and that good start is New Zealand beef and lamb!  

Also on the table is a partnership with the Sky. Watch free-to-air channel Sky Open every morning throughout the Olympic Games to see this partnership in action.   

Visit us at Fieldays and foster your Olympic spirit 

B+LNZ is pleased to support the upcoming Tour De Fern – Sprint for the Fern event series, a public cycling simulation that will visit various locations around the country from May this year to build anticipation for this year’s games. 

Tour De Fern will be in operation for all four days at Fieldays, Mystery Creek (12 – 15 June) where we will have a combined B+LNZ and New Zealand Team site set up. If you are heading along be sure to come visit us and give it a go at site number PB50. Read more about Tour De Fern on their official website

The partnership with the New Zealand Team is led by B+LNZ Inc, responsible for the domestic promotion of beef and lamb, who is jointly funded by farmers (B+LNZ Ltd), New Zealand retailers and New Zealand processors. 

Nutritionist highlights importance of red meat on national television  

On TV Three’s popular AM Show, well known New Zealand Nutritionist Nikki Hart talked about alternative proteins and how they stack up nutritionally to the real thing. 

It was great to hear her highlight the benefits of consuming whole foods, including lean red meat from a nutritional perspective, compared to ultra-processed protein.   

B+LNZ has had a long and positive relationship with Nikki as part of work with nutritionists on promoting the value of red meat in a healthy diet. It was also great she used our statistic that consuming red meat in line with Ministry of Health eating guidelines emits less emissions than a return flight from Auckland to Christchurch. Watch the interview.