Each year, Beef + Lamb New Zealand (B+LNZ) holds its Farmer Council Annual Meetings across the country to discuss the implementation of their yearly regionalised plan, welcome new members and learn from other farmers.
These meetings are a chance to reflect on what’s working, identify emerging priorities, and ensure our extension activities continue to deliver real value to farmers.
The B+LNZ Farmer Council provides a pathway for farmers to lead, support, and engage with B+LNZ’s regional extension. Councillors help set priorities, identify critical topics, and support the extension team to develop and deliver events and activities that farmers want, and that will make an impact in their farming businesses.
We’re excited to introduce three new councillors joining B+LNZ’s Eastern North Island Farmer Council. Each brings a unique background, strong regional ties, and a deep commitment to the future of farming.
Abi Elworthy – South Wairarapa
Abi farms at Tora on the South Wairarapa coast, where she and her husband Guy manage two coastal sheep and beef blocks and are involved in the Tora Coastal Walk. With a background in environmental science and engineering geology, Abi brings a strong passion for both environmental stewardship and animal health.
Her farming journey began at Molesworth Station and has taken her across the country, working with respected farming families and building deep industry knowledge. Abi is driven by a desire to contribute to the sector’s long-term success and sustainability, and she’s excited to collaborate with like-minded farmers through the Council.
“I’ve always wanted to be involved with B+LNZ, especially as our industry is changing so rapidly. I’m passionate about helping our sector thrive well into the future, knowing I’ve done my bit.”
Bradley Wadsworth – Wairarapa
Bradley farms in the Wairarapa and runs Skyfield Drones Limited, offering aerial spraying and spreading services to local farmers and vineyards. His dual role gives him a practical understanding of the challenges farmers face and a strong connection to the rural community.
Bradley is passionate about innovation, safety, and sustainability in farming. He sees technology as a key enabler for better outcomes and is keen to bring a fresh, farmer-focused perspective to the Council.
“I care deeply about the land, the people who work it, and the long-term future of our sector. I’d welcome the opportunity to represent my region and contribute to positive change.”
Chloe Butcher-Herries – Hawke’s Bay
Chloe is a proud Hawke’s Bay local, experienced Farm Manager, and winner of the 2022 Ahuwhenua Young Māori Farmer Sheep and Beef award. She manages Mathews Station, a 530-hectare finishing block, and Otoro Station, a 2,000-hectare breeding block using Halter virtual fencing.
Chloe is passionate about land, water, animal welfare, and people. She believes in adapting farming systems to meet the needs of the land and embracing modern technology while respecting traditional practices. Her leadership is grounded in experience, innovation, and a deep respect for the farming community.
“I aim to bring extensive knowledge and passion to support and advocate for farmers in the region. It’s us farmers who drive the New Zealand economy – and it’s time we’re recognised for that.”