“It’s important our sector and wider stakeholder community is informed and engaged in what we’re doing with Taste Pure Nature and its impact in key international markets. We developed this e-newsletter to communicate the benefits, value and success of New Zealand’s beef and lamb brand more effectively on a regular basis”,says Michael Wan, B+LNZ’s Global Manager – New Zealand Red Meat Story.
Want to know what’s happening in the markets? If you are interested in receiving the quarterly update, subscribe here.
Below is a recap of the first edition.
A Bite of Taste Pure Nature
Since launching in 2019, Beef + Lamb New Zealand has collaborated with New Zealand exporters and in-market partners in the US and China to progressively build the Taste Pure Nature programme and deliver successful results.
Brand tracking over the past year shows that more Conscious Foodies are coming to understand and appreciate New Zealand’s unique natural environment and approach to farming that’s perfect for producing high quality grass-fed beef and lamb.
We look forward to building on this success in 2022 and sharing our progress with you. In the meanwhile, we hope you enjoy this recap on Taste Pure Nature's activity in 2021.