B+LNZ works to ensure our farmers receive increased value from our sustainable farming systems and natural grass-fed beef and lamb – we identify and create market opportunities, work to dismantle trade barriers and grow consumer preference for NZ beef and lamb.
B+LNZ webinar – insights from interviews with farmers using reduced drench
Farmers from seventeen farms around the country were interviewed. These farms had diverse farming operations and were using reduced drench when compared to their counterparts in the same region. The project aimed to understand the motivational and behavioral decision drivers behind reduced drench use as well as how this is being done on farms.