Trade policy submissions | Beef + Lamb New Zealand

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Market potential

Trade policy submissions

With New Zealand’s trade situation constantly evolving and open and predictable market access being vital for the on-going success of our sector, Beef + Lamb New Zealand frequently contributes submissions to government consultations on trade policy.

Levy category:

Market potential

Other Market potential activities

Telling our red meat story

Our beef and lamb is globally unique and we have a compelling story to tell. Our sector will gain value from emphasising the attributes that make New Zealand’s lamb and beef unique.

Market research and consumer insight

In a global context the NZ beef and lamb sector is unique, we have an export profile like no other (more than 90 per cent of our sheepmeat and beef goes overseas), we are niche producers (we can only feed 30 million people) and our production is based on natural farming systems.

Taste Pure Nature origin brand

A blueprint and a new brand designed to capture more value for New Zealand’s sheepmeat and beef overseas has been unveiled by Beef + Lamb New Zealand.