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Market potential

Trade policy submissions

With New Zealand’s trade situation constantly evolving and open and predictable market access being vital for the on-going success of our sector, Beef + Lamb New Zealand frequently contributes submissions to government consultations on trade policy.

Levy category:

Market potential

Other Market potential activities

Taste Pure Nature origin brand

A blueprint and a new brand designed to capture more value for New Zealand’s sheepmeat and beef overseas has been unveiled by Beef + Lamb New Zealand.

New Zealand meat specifications guide

This is a comprehensive guide to the beef, bobby veal, lamb and mutton cuts available from New Zealand - also available as a smartphone app.

Telling our red meat story

Our beef and lamb is globally unique and we have a compelling story to tell. Our sector will gain value from emphasising the attributes that make New Zealand’s lamb and beef unique.