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Market potential

Trade policy submissions

With New Zealand’s trade situation constantly evolving and open and predictable market access being vital for the on-going success of our sector, Beef + Lamb New Zealand frequently contributes submissions to government consultations on trade policy.

Levy category:

Market potential

Other Market potential activities

Market research and consumer insight

In a global context the NZ beef and lamb sector is unique, we have an export profile like no other (more than 90 per cent of our sheepmeat and beef goes overseas), we are niche producers (we can only feed 30 million people) and our production is based on natural farming systems.

Alternative proteins research

B+LNZ has just released an extensive report on alternative proteins and its implications for the red meat sector.

Market innovation and seizing opportunities

Making sure that our farmers are getting the best value they can for their beef and lamb is not just about maintaining the status quo in our current markets – it’s also about using market innovation to carve out new ‘slices of the pie’.