Taste Pure Nature boosts aspiration to buy New Zealand grass-fed beef and lamb
Throughout 2022, Beef + Lamb New Zealand (B+LNZ) continued to build awareness and aspiration to buy New Zealand grass-fed beef and lamb in the U.S. and China through its Taste Pure Nature brand marketing programme.
Taste Pure Nature adapts to reach and resonate with Chinese Conscious Foodies
China remains a must-win market for New Zealand exporters.
More US consumers aspire to buy to NZ beef and lamb
Taste Pure Nature is continuing to perform well in the US. The latest brand tracking shows sustained lifts in awareness and preference for New Zealand grass-fed beef and lamb.
Taste Pure Nature takes over L.A. Times
Taste Pure Nature recently partnered with the L.A. Times to launch a month long digital campaign focused on targeting new Conscious Foodie consumers. The campaign forms part of the programme’s strategy to build awareness and consideration for New Zealand grass-fed beef and lamb in new and creative ways.
Partnerships proving successful for Taste Pure Nature in the US
Collaborative partnerships with meat processing and exporting companies are a key driver behind the growing success of Taste Pure Nature in the U.S. Read about the latest U.S. campaigns and what’s next for the origin brand.
A deep dive into Chinese ‘Conscious Foodie’ consumers
The Taste Pure Nature origin brand, live in the US and China is targeting the ‘Conscious Foodie’ consumer. Learn more about the Chinese ‘Conscious Foodie’ consumer habits from research findings produced by B+LNZ’s Market Development team.
Get a regular Bite of Taste Pure Nature
Beef + Lamb New Zealand’s (B+LNZ) Market Development team launched its first ‘Bite of Taste Pure Nature’, a quarterly e-newsletter designed to keep you up-to-date with New Zealand's beef and lamb global brand marketing programme.
Taste Pure Nature tastes success in the US and China
Beef + Lamb New Zealand (B+LNZ) celebrate another successful year of Taste Pure Nature marketing activity in the United States and China, and share plans for 2022.