Unlocking market potential in China
Beef + Lamb New Zealand (B+LNZ), in partnership with three New Zealand export companies, launched the Taste Pure Nature brand in selected retail outlets in Shandong, China.
We want to provide you with an update on the coronavirus situation and its impact on the red meat sector.
US influencers blown away by NZ farming and red meat
Six visiting US food and lifestyle influencers were highly impressed by New Zealand’s farming and food culture and by this country’s grass-fed meat.
B+LNZ celebrates successful first year of Taste Pure Nature
Beef + Lamb New Zealand (B+LNZ) celebrates a successful year of launching its Taste Pure Nature origin brand in California, and is shortly launching in China.
Red Meat Sector Conference 2018
Registrations are now open for the Red Meat Sector Conference being held in Napier on 29 and 30 July. With registrations for registered sheep and beef farmers subsidised by B+LNZ, hear from some of New Zealand’s leading experts about how we can meet the challenges and take advantage of the opportunities facing the red meat sector.
Taste Pure Nature
Following on from the unveiling of the Taste Pure Nature origin brand last week we are pleased to share two videos featuring our Global Manager – New Zealand Red Meat Story, Michael Wan explaining more about the research and work behind the origin brand and go-to-market strategy.
Beef + Lamb New Zealand unveils new Origin Brand
A blueprint and a new brand designed to capture more value for New Zealand’s sheepmeat and beef overseas has been unveiled today by Beef + Lamb New Zealand (B+LNZ).
B+LNZ finalising brand mark and strategy for Red Meat Story
Michael Wan, B+LNZ’s Global Manager Red Meat Story, provided farmers with an update on the progress of the Red Meat Story at our recent Annual Meeting in Gisborne.
Alternative proteins a wake-up call for red meat sector
Alternative proteins are likely to become a major competitor to some of New Zealand’s red meat products and the sector must respond with a clear strategy, according to new research.
Alternative proteins research published
B+LNZ has just released an extensive report on alternative proteins and its implications for the red meat sector.