Made with Care campaign reaches millions
The Made with Care campaign by New Zealand Trade and Enterprise (NZTE) is bringing awareness, preference, and demand for New Zealand food and beverage products around the globe.
Taste Pure Nature brand recognition trending upwards in US market
Beef + Lamb New Zealand’s (B+LNZ) brand tracking in the US market shows there’s a significant increase in awareness of Taste Pure Nature, New Zealand’s red meat origin brand and story.
US – beef demand reaches new heights
Following the recent analysis of the Chinese meat protein market by B+LNZ's Economic Service team, this time they look into the US market and the key influencers impacting demand for New Zealand beef.
China – a closer look at meat protein demand and supply
Beef + Lamb New Zealand’s (B+LNZ) Economic Service team examines the key influences in China that are impacting, or have the potential to impact, demand for New Zealand sheepmeat and beef exports. Global red meat trade headlines are increasingly dominated by demand and supply patterns emerging from China, which has become a key driver of global trade flows and prices for meat protein.
Sharp decline in Brazilian cattle processing an opportunity for New Zealand
A global shortage of beef, largely due to a sharp decline in Brazilian cattle processing, has the potential to boost prices of New Zealand beef exports.
US consumers encouraged to splurge on NZ grass-fed beef and lamb
The Taste Pure Nature US ‘Earth Month’ campaign we mentioned a few weeks ago featured on top US women’s lifestyle outlet RealSimple.com where registered dietitian Samantha Cassetty explained why it’s worth splurging on quality grass-fed beef and lamb.
Industry collaboration benefiting red meat marketing campaigns
The value of the industry working collaboratively was highlighted in a presentation by The Alliance Group’s General Manager of Sales, Shane Kingston, at Beef + lamb New Zealand’ Annual Meeting last week.
Amplifying Taste Pure Nature – the latest update
Taste Pure Nature is now a part of the Made With Care campaign to brand New Zealand’s food and beverages on the global stage. Read about this campaign and the latest Taste Pure Nature news in the United States.
New Yorkers flock to Instagram for NZ lamb recipes
A recent retail influencer campaign to create awareness of New Zealand grass-fed lamb, packaging and retail locations in New York generated more than 550,000 impressions.
A global opportunity for New Zealand’s red meat sector
Over 200 people watched last week’s Global Market and Taste Pure Nature update hosted by Beef + Lamb New Zealand (B+LNZ), with presenters from ANZCO, B+LNZ and Crafted Communications live from California.
Join B+LNZ’s Global Market & Taste Pure Nature Update
Join Beef + Lamb New Zealand’s (B+LNZ) Global Market & Taste Pure Nature Update on Thursday 25 June from 2–3pm.
Taste Pure Nature influencer visit reaches millions in US campaign
Beef + Lamb New Zealand (B+LNZ) has released a report highlighting the success of one of its specific marketing activities in the United States (US) last year which has reached millions of ‘conscious foodie’ consumers.