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meat processing

Global supply chain – further updates

30 Nov 2021

B+LNZ and the Meat Industry Association provide another update on how the global supply chain issues caused by the COVID-19 pandemic are impacting processing in the red meat sector.

Market Development

2020–21: Strong performance for red meat exports in uncertain times

2 Nov 2021

B+LNZ’s Economic Service team provides an overview of the 2020-21 Export Season showing NZ red meat exports performed solidly despite COVID-19.

Market Development
Image of red meat

New research highlights differences in New Zealand beef

7 Oct 2021

Pasture-raised beef is a cornerstone of the New Zealand meat industry. But do we really understand the benefits we get from the meat when it is raised this way?

Market Development
Made with care banner

Made with Care campaign reaches millions

7 Sep 2021

The Made with Care campaign by New Zealand Trade and Enterprise (NZTE) is bringing awareness, preference, and demand for New Zealand food and beverage products around the globe.

Market Development
image of person cutting red meat

Taste Pure Nature brand recognition trending upwards in US market

17 Aug 2021

Beef + Lamb New Zealand’s (B+LNZ) brand tracking in the US market shows there’s a significant increase in awareness of Taste Pure Nature, New Zealand’s red meat origin brand and story.

Market Development
butcher selling meat

US – beef demand reaches new heights

8 Jul 2021

Following the recent analysis of the Chinese meat protein market by B+LNZ's Economic Service team, this time they look into the US market and the key influencers impacting demand for New Zealand beef.

Market Development
image of meat packing

China – a closer look at meat protein demand and supply

24 Jun 2021

Beef + Lamb New Zealand’s (B+LNZ) Economic Service team examines the key influences in China that are impacting, or have the potential to impact, demand for New Zealand sheepmeat and beef exports. Global red meat trade headlines are increasingly dominated by demand and supply patterns emerging from China, which has become a key driver of global trade flows and prices for meat protein.

Market Development
red meat being served

Sharp decline in Brazilian cattle processing an opportunity for New Zealand

17 May 2021

A global shortage of beef, largely due to a sharp decline in Brazilian cattle processing, has the potential to boost prices of New Zealand beef exports.

Market Development
image of people eating

US consumers encouraged to splurge on NZ grass-fed beef and lamb

4 May 2021

The Taste Pure Nature US ‘Earth Month’ campaign we mentioned a few weeks ago featured on top US women’s lifestyle outlet RealSimple.com where registered dietitian Samantha Cassetty explained why it’s worth splurging on quality grass-fed beef and lamb.

Market Development
red meat being served

Industry collaboration benefiting red meat marketing campaigns

23 Mar 2021

The value of the industry working collaboratively was highlighted in a presentation by The Alliance Group’s General Manager of Sales, Shane Kingston, at Beef + lamb New Zealand’ Annual Meeting last week.

Market Development
Origin Brand image

Amplifying Taste Pure Nature – the latest update

10 Nov 2020

Taste Pure Nature is now a part of the Made With Care campaign to brand New Zealand’s food and beverages on the global stage. Read about this campaign and the latest Taste Pure Nature news in the United States.

Market Development
lamb racks

New Yorkers flock to Instagram for NZ lamb recipes

11 Aug 2020

A recent retail influencer campaign to create awareness of New Zealand grass-fed lamb, packaging and retail locations in New York generated more than 550,000 impressions.

Market Development