Red Meat Sector Conference 2018
Registrations are now open for the Red Meat Sector Conference being held in Napier on 29 and 30 July. With registrations for registered sheep and beef farmers subsidised by B+LNZ, hear from some of New Zealand’s leading experts about how we can meet the challenges and take advantage of the opportunities facing the red meat sector.
Taste Pure Nature
Following on from the unveiling of the Taste Pure Nature origin brand last week we are pleased to share two videos featuring our Global Manager – New Zealand Red Meat Story, Michael Wan explaining more about the research and work behind the origin brand and go-to-market strategy.
Beef + Lamb New Zealand unveils new Origin Brand
A blueprint and a new brand designed to capture more value for New Zealand’s sheepmeat and beef overseas has been unveiled today by Beef + Lamb New Zealand (B+LNZ).
B+LNZ finalising brand mark and strategy for Red Meat Story
Michael Wan, B+LNZ’s Global Manager Red Meat Story, provided farmers with an update on the progress of the Red Meat Story at our recent Annual Meeting in Gisborne.
Alternative proteins a wake-up call for red meat sector
Alternative proteins are likely to become a major competitor to some of New Zealand’s red meat products and the sector must respond with a clear strategy, according to new research.
Alternative proteins research published
B+LNZ has just released an extensive report on alternative proteins and its implications for the red meat sector.
Preparing to tell NZ’s red meat story
Following a comprehensive market research programme, New Zealand’s first generic red meat brand and story will be launched onto the world stage later this year.
Building a NZ brand
B+LNZ’s market development team is building a compelling case for the red meat industry to work with a New Zealand brand story under which individual brands could sit.
Eating quality underpins red meat story
Speaking at Beef + Lamb New Zealand’s beef-focused field days in Canterbury, AbacusBio consultant Jason Archer defined eating quality as tenderness, juiciness and flavour and says much of what farmers do on-farm can influence all of these factors.
Telling the grass-fed story
B+LNZ's new marketing strategy will tell the story about the farmers behind the product, as well as the quality, nutritional value and food safety that underpins our red meat industry, says Bill Wright.
Sitting on a grass-fed goldmine
Phil Smith reflects on the importance of telling the New Zealand red meat story and how B+LNZ's recently launched marketing strategy will do that.