The Council, announced by Minister of Agriculture and Rural Communities Damien O’Connor, will provide independent strategic advice to the Government on issues facing the primary industries.
“We are keen to work constructively with the PSC on this broad range of challenges and opportunities,” says B+LNZ chief executive Sam McIvor.
“We welcome the focus on lifting gains from the sector, which aligns with what B+LNZ and our partners are seeking to achieve with the Red Meat Story.
“Capturing greater market value for farmers, and the positive flow-on effect for rural communities is an absolute priority for us.
“There’s a good mix of skills from the red meat sector as well as the wider primary sector and we’re certainly looking forward to seeing their outputs.”
Find out more
For more information, please contact Beef + Lamb New Zealand General Manager of Communications and Engagement, Rowena Hume, on 027 224 4535