Sam McIvor, CEO Beef + Lamb New Zealand: Our Strategy for 2017-2022

Based on his speech to B+LNZ’s AGM in March 2018, CEO Sam McIvor outlines our priorities for the coming years, including an increased focus on our Environment Strategy, the challenge of alternative proteins, the development of the NZ Red Meat Story and how we will do our day to day activities better.

For more information, please contact B+LNZ on or 0800 233 352

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