B+LNZ Webinar: Global Market & Taste Pure Nature Update

B+LNZ was excited to bring you an update on the global market and Taste Pure Nature as part of its National Webinar Series.

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Update on the Global Market & Taste Pure Nature country of origin brand

In this webinar, our listeners received a global perspective on the red meat sector’s supply chains from one of New Zealand’s largest processors ANZCO, and gained insights into Taste Pure Nature’s marketing activities in both the United States (live from Crafted Communications in California) and China. We also heard how the sector has pivoted in response to COVID-19 and the plan going forward in a post COVID-19 world.

This was an opportunity to hear directly from the people involved and ask your questions in a Q&A session.

Meet the speakers

1) Rick Walker

General Manager Sales and Marketing for ANZCO.

Rick joined ANZCO in 2017 and is responsible for sales of ANZCO’s portfolio of beef, lamb and processed food products via their global sales network. Prior to joining ANZCO Rick spent 20 years in the New Zealand dairy industry in a variety of government relations, ingredient sales and key account management roles based in New Zealand, Australia, the Middle East, Europe and North America.

2) Michael Wan

Global Manager – New Zealand Red Meat Story for Beef + Lamb New Zealand.

Michael Wan is Global Manager - New Zealand Red Meat Story at B+LNZ and is an internationally experienced, commercially driven marketer. Over the past 17 years Michael has been building brands for transformational growth and held senior roles with Synlait Milk, Hawke’s Bay Tourism, New Zealand Post, Public Trust, and Cigna Insurance.

3) Kari Ramsey

Senior Vice President, Crafted Communications.

Kari Ramsey is a Senior Vice President at Crafted Communications, working across consumer, tech and travel clients and managing programs for B2C and B2B brands including Beef + Lamb New Zealand, Litehouse Foods, Fresh Express and Expedia Group. Previous client work includes Air New Zealand, working closely with Tourism New Zealand and Tourism Australia to drive awareness and visitation for the regions, Downtown Santa Monica, Earth Friendly Products, Bolthouse Farms and Bundaberg Ginger Beer.

Watch the webinar recording

The webinar took place on Thursday 25 June from 2–3pm.  

To access the recording, click on the following link: B+LNZ Webinar Series: Global Market & Taste Pure Nature Update

Thank you for joining us and keep tuned for the next B+LNZ Webinar Series update. 

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