B+LNZ works to ensure our farmers receive increased value from our sustainable farming systems and natural grass-fed beef and lamb – we identify and create market opportunities, work to dismantle trade barriers and grow consumer preference for NZ beef and lamb.
B+LNZ works in areas that farmers can't individually, such as having a voice with government policymakers. We advocate for and tangibly influence policy development.
Making sure that our farmers are getting the best value they can for their beef and lamb is not just about maintaining the status quo in our current markets – it’s also about using market innovation to carve out new ‘slices of the pie’. We want to enable innovation that is transformational to the New Zealand red meat sector in terms of profitability, sustainability, and confidence.
In a global context the New Zealand beef and lamb sector is unique, we have an export profile like no other (more than 90 per cent of our sheepmeat and beef goes overseas), we are niche producers (we can only feed 30 million people) and our production is based on natural farming systems.
